James Quinlan.
Creativity x Execution
Film & Branded Content
Work:
JEEP creative director/ director/ editor. Getting Omani youth back into off-roading - just like their ancestors | social | digital ads
FINPRINT DOCUMENTARY full independent production. From deep ocean to outer space, voyage into the enigmatic world of whale sharks - before they drift further into the abyss. TV | digital
NISSAN concept/ direction/ full production. Genuine parts are were boring. Series campaign. Increased Nissan Service Centre enquiries by 40% | social | digital ads
UNILEVER concept/ direction/ full production. Star Walls 'Goodbye Serious' campaign bringing real ice cream to life. Product awareness | digital ads
concept - pitch - execution - delivery
APPLE concept/ direction/ post production. Apple Watch 10 x Dubai lifestyle. Product relaunch. Drove 5% year-on-year product sales increase | 360 campaign | social | OOH Dubai takeover | digital ads.
NISSAN concept/ direction/ full production. Genuine parts are were boring. Series campaign. Increased Nissan Service Centre enquiries by 40% | social | digital ads
HILTON concept/ direction/ full production. Ramadan flagship 2026 campaign. Generated 3.5 million impressions and a 13% engagement rate across social channels as part of a major hotel rebrand | social | digital ads
JEEP, RAM, DODGE, ALFA ROMEO concept/ direction/ full production. MHD high-profile showroom launch. 360 campaign | TV | social | OOH takeover Oman | digital ads
MORE - concept/ direction/ full production:
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OOH Samples
Recent samples of out-of-home advertising as part of 360° campaigns
STRATEGIC CREATIVE
Creative Director and filmmaker specialising in narrative-led brand campaigns, with 10+ years’ international experience across film, photography and digital platforms.
I lead creative projects end-to-end, from strategic concept and pitching through to direction, production, final delivery and distribution. I partner with brands to develop ideas that drive audience engagement, strengthen brand positioning and deliver commercial impact.
My experience spans building in-house production capability within a UK brand team and leading creative production within a global advertising agency in the Middle East.
I now operate as an independent production studio delivering visual campaigns for global brands including Apple, Jeep, Hilton, McDonald's, Alfa Romeo and Jumeirah. Recent work includes leading the launch campaign of a major Gulf automotive showroom in Oman, reaching over 70 million viewers across digital platforms for a transport startup, and leading Hilton Oman’s flagship Ramadan campaign as part of a major hotel rebrand.
I am currently developing a world-first science documentary on whale sharks in Arabia, with global distribution discussions underway and an upcoming feature in National Geographic.
Alongside directing, I write children’s fiction and have worked as on-screen talent in international commercial campaigns.