James Quinlan.
Creativity x Execution
Film & Branded Content
Work:
concept - pitch - execution - delivery
JEEP creative director/ director/ editor. Getting Omani youth back into off-roading. 28% increase in regional followers during the campaign, shifting demographics toward the target 18–25 youth sector. | social | digital ads | cinema
APPLE concept/ direction/ post production. Apple Watch 10 x Dubai lifestyle. Product relaunch. Drove 5% year-on-year product sales increase | 360 campaign | social | OOH Dubai takeover | digital ads.
FINPRINT DOCUMENTARY full independent production. From deep ocean to outer space, voyage into the enigmatic world of whale sharks - before they drift further into the abyss. TV | digital
NISSAN concept/ direction/ full production. Genuine parts are were boring. Series campaign (1/3). Increased Nissan Service Centre enquiries by 40% | social | digital ads
MCDONALD'S concept/ direction/ full production. Following major shifting market sentiments in the region, this localised brand awareness campaign (1/3) was directed to restore local relevance | social | digital ads
MCDONALD'S concept/ direction/ full production. Following major shifting market sentiments in the region, this localised brand awareness campaign (1/3) was directed to restore local relevance | social | digital ads
NISSAN concept/ direction/ full production. Genuine parts are were boring. Series campaign (1/3). Increased Nissan Service Centre enquiries by 40% | social | digital ads
HILTON concept/ direction/ full production. Ramadan flagship 2026 campaign. Generated 3.5 million impressions and a 13% engagement rate across social channels as part of a major hotel rebrand | social | digital ads
UNILEVER concept/ direction/ full production. Star Walls 'Goodbye Serious' campaign solving an expensive marketing problem to bring real ice cream to life. Product awareness | digital ads
JEEP, RAM, DODGE, ALFA ROMEO concept/ direction/ full production. Trusted with the high-profile showroom launch for leading Gulf conglomerate MHD. 360 campaign | TV | social | OOH takeover Oman | digital ads
Reels x social content
OOH Samples
Recent samples of out-of-home advertising as part of 360° campaigns
STRATEGIC CREATIVE
Creative Director specialising in film and photography content, with 10+ years’ international experience creating end-to-end brand campaigns that tell a story.
I solve commercial problems with creativity - from pitching the big idea, to assembling and directing a production that actually lands. I know what should be made, how and why. Hands-on on-set and in the edit.
Trusted as a freelancer by global brands, I relaunched the Apple Watch 10 in Dubai, repositioned McDonald’s as a regional outlet in Muscat during US boycotts, and directed a signature campaign for Hilton during a major hotel rebrand in Oman. I reached over 70 million viewers for a transport startup and have global broadcast interest in my independent wildlife documentary.
I previously established in-house production capability within a UK brand team to cut expenditure by ~£190K annually, and led content production at a global advertising agency in the GCC.
Alongside directing, I write children’s fiction and have worked as on-screen talent in international commercial campaigns.
LET'S COLLABORATE
